Date: 23 August 2017
The Children's research and development (R&D) team at Ipswich Hospital NHS Trust in Suffolk have been shortlisted for a prestigious 2017 Nursing Times Award in the Clinical Research Nursing category. The achievement recognises an innovative ‘Selfie’ campaign lead by the team to highlight the research happening at the Trust.
The team organised and ran a 'Selfie board' competition to raise awareness of Children and Young People's involvement in NHS research. Anyone aged up to 16 was invited to design an eye-catching poster which could be used as a background for selfies to be shared by parents, or with parents’ consent on social media.
The winning designs were printed on roller banners and the designers took selfies with them which their parents tweeted, including the Trust’s @IpswichHosp Twitter handle. The banners are now being displayed across the hospital, helping to encourage more people to take part in research.
The competition was the idea of Jon Hassler-Hurst, Lead Paediatric Research Nurse and Frances Farnworth, R&D Manager, spurred on by existing research posters and the team’s current use of internet technology.
Jon said “Social Media is well known for its power to spread information quickly and globally, and the team here often use Twitter to promote our services. We thought it would be a good idea to enable people to spread the word about children’s and young people’s research using the selfie culture – it being a modern, cost effective, efficient way and one that could engage people of all ages.”
The children and young people were delighted to see their work on the banners that each stand at 2 metres tall. They will be on display around the hospital and it is hoped they will help to raise awareness and ultimately increase the number of people taking part in research.
Now in their 27th year, the Nursing Times Awards are the most respected and relevant awards in the nursing and healthcare sector and offer much-deserved recognition for the innovative and excellent care that nurses at all levels provide across the UK.
As with the other shortlisted organisations, Jon and the team will give a presentation and be interviewed by a judging panel made up of senior and influential figures from the health sector. The winners will then be announced at the prestigious ceremony on 2 November at the Grosvenor House Hotel, Park Lane, London.
For more information about the event see the Nursing Times Award website at www.awards.nursingtimes.net.
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