Date: 05 February 2019
We are pleased to announce that the NIHR is, today, introducing a new, independent visual identity to reflect our growing maturity as an organisation, the breadth of our work across public health and the nation’s health and care system, and the research we now undertake to benefit international development.
The new identity allows us to promote our acronym - the name by which we are known - and to visibly acknowledge our partnerships with the NHS and others. It also allows us to present our distributed organisation in a more cohesive way.
Professor Chris Whitty, Chief Scientific Adviser for the Department of Health and Social Care, said “Over the last 12 years, the NIHR has transformed research in and for the NHS. The NHS and its patients continues to be at the centre of the NIHR, but it also has a critical role to play in public health and social care practice beyond the NHS. The new NIHR identity reflects that wider UK health landscape and also research the NIHR is funding to improve the health of the most vulnerable people in low and middle-income countries.”
The new identity is more than a logo. We have also refreshed our font and colour palette, and are developing a library of photographs and creative motifs that will be used across multiple applications, materials and platforms.
We are taking a phased approach to roll-out to minimise cost and disruption. We are adopting the new visual identity on our primary digital channels from today, with channels managed by our extended family coming on board by mid-May. At that time, we will also launch a new audience-centred NIHR website that fully expresses our new identity, so we have only made modest changes to the current website.
To find out more, visit www.nihr.ac.uk/branding.
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