Channel Guidance

Social Media: Channel information and guidance

Summary:

The following section provides guidance on the five NIHR audience streams and the social media channels assigned to each:

1. Relations

2. Best evidence

3. Community

4. Get Involved

5. Partners and Industry

It covers the makeup of each ‘channel stream’ audience group,  the recommended content focus that each stream should be used for, along with information around the different social media channels that sit within each stream (i.e. Twitter/Facebook).

Information around tone of voice for each channel stream can be found in the NIHR Digital Tone of Voice Guide.