Clinical Research is Everyone's Future

Clinical research  is at the heart of improving healthcare for all.  The aim of this short video is to help all health and social care professionals to understand what clinical research delivery is and  how to support it.

Watch the video to find out:

  • Why clinical research is at the core of the NHS
  • How to respond to patient questions about clinical research
  • How to help patients get involved in clinical research

Clinical research is everyone's future. (Full Video Approx 9 minutes)

Clinical Research Is Everyone's Future from WFD on Vimeo.

Shorter Versions

The main video has also been divided into three shorter sections which you can view below. These allow you to share aspects of the resource when it may not be necessary to show the full version.

Clinical Research is Everyone's Future: What is Clinical Research? from NIHR CRNCC on Vimeo.

Clinical Research is Everyone's Future: Engaging Participants from NIHR CRNCC on Vimeo.


Clinical Research is Everyone's Future: Clinical Research Across Health and Social Care from NIHR CRNCC on Vimeo.

Pin up our poster and spread the word

Use our toolkit to spread the word about the important role of clinical research.

Print out the following poster (in colour on A3) and pin it up at work. With a smartphone and the Aurasma app health and social care professionals can scan the poster to reveal a series of videos explaining how they can support the delivery of clinical research.

Click on the image below to open the poster you can then print/download as necessary:

CRIEF Poster

The poster contains three images which, when scanned, will play three different videos.

The first image will play the main video above, the remaining videos will be as follows:

Image 2: Your conversations with patients

Scan the second image on the poster to learn how to prepare a response to a patient who asks about research using the 'Listen - respond proactively - signpost' approach

Patients may express an interest in a variety of ways -  they may ask directly or they may ask about new drugs or treatments available for their illness, for example.

Some of the questions patients might ask:

  • What are the options for the future of my illness?
  • I saw a sign in the outpatients saying that this organisation takes part in clinical research studies. I would like to get involved.
  • I read about a trial of this new treatment on the internet and would like to be part of that trial. How would I go about it?

Your Conversations with Patients from NIHR CRNCC on Vimeo.

Image 3: Clinical research: Patients actively involved in research

Scan the third image on the poster to hear from a patient who is actively involved in clinical research. The foundation of all good research is teamwork. Just as the provision of high quality healthcare relies on good teamwork, so does the delivery of high quality clinical research.

Research team members working together with patients can make a real difference. Getting patients involved is crucial and this is where you can help.

For patients and members of the public, taking part in research can provide opportunities to improve care, find new treatments for patients in the future as well as finding out more about their own condition and treatment.

Patients Actively involved in Research from NIHR CRNCC on Vimeo.

Instructions for scanning the poster

The poster includes some simple instructions on how to  'scan' the image with a mobile phone and play an accompanying video.

  1.   Download the Aurasma app on your smartphone.
  2.   Follow the steps to create an account.
  3.   Skip any prompts to create your own aura (and any other prompts)
  4.   Select yes when the app asks you to access your camera.
  5.    In the search box, labelled ‘Discover Auras’ search for “wlodcrn
  6.    Click wlodcrn’s Public Auras Click Follow
  7.    Click back to return to the home screen > click the scan icon and hover your  phone over the poster.            

Useful websites and resources:

If you want to learn more about clinical research please visit the following  websites: