NIHR visual identity

Using the guidelines

This guidance explains our visual identity requirements for:

  • communications and marketing professionals
  • content creators and designers
  • creative agencies
  • researchers
  • funding partners
  • government bodies

It includes examples of correct usage to help clarify and simplify how to select and position key elements.

Having a universal identity ensures we can promote all aspects of our health and care research.

Brand tools

We believe in professional and consistent communications.  We need to be accessible, open and transparent to and for our audiences. Our messaging should be a clear representation of our work as a trusted source of information and support. We use a set of brand tools to support this.

Our brand tools

  • tone of voice / style guide
  • logos
  • design style
  • colours
  • fonts
  • graphics
  • photography